Hyundai Car Guide
Interactive digital car guide for Hyundai Israel.
The Brief
Translate the printed instruction manuals that come with every car into a digital and interactive app available to every Hyundai buyer, in order to learn all the features in the vehicle.
The Challenge
Planning a system that could fit a variety of content and text length, different for each model. We created an app that first chooses a brand and model, then presents several categories of information, each as a playlist of the car's features.
Agency: Clutch Creative House
My Role: UX & UI Design
Year: 2019
Menu & Navigation
The app also serves salesmen in Hyundai showrooms. It was highly important to have ease of navigation and passage between car brands and different models.
We decided to build a two-level menu: the main menu, through which the salesperson can easily switch brands, and a sub-menu for navigating through categories and changing models.
Gamification Reward Strategy
We created a system of incentives to motivate the user to continue exploring. The system is built from pop-ups that appear at critical stages of the process, where a large percentage of users typically abandon the app; the pop-ups add an element of fun and gamification to the app.
