GemmaCert
A marketing and sales website for an Israeli startup, which developed a device that tests the composition of cannabis flower.
The Brief
Build a website for the first presentation of the company, the device and the technology they developed, with the option of buying the latter.
The Challenge
The website should appeal to the four target audiences who are the four stages of the cannabis production chain: Growers, Extract Producers, Labs and Dispensaries.
Agency: Clutch Creative House
My Role: UI Design, Illustration, Animation
Year: 2019
Not too technological
Though the startup’s technology is innovative, we understood that the main purpose of the website was to present and sell the product. We therefore decided to address customers at “eye level”, so everyone can understand the benefits of the product, rather than risk alienating them through excessive technical terminology.
Illustrations & Motion
With the goal of creating a humane and easy-to-access approach, where each target audience can connect and understand how the product can serve him in his work, we created a illustrated animated character for each of the product's potential customers and divided the information on the site according to the target audience and highlighted it with icons and color.
